Bvlgari

Bvlgari's Zurich boutique is at Bahnhofstrasse 25, bringing the Roman house's bolder, more coloured look to a street full of white-diamond classics. Sotirio Bulgari opened the first shop in Rome in 1884, and the bridal rings carry that Italian signature, geometric settings and the Serpenti motif rather than the plain solitaire. Worth a look if you want something that reads less conventional.