La Serlas
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La Serlas has been creating bespoke fine jewellery since Heinrich Schmid founded the house in St. Moritz in 1979. Their Zurich boutique on Fortunagasse sits just above the Bahnhofstrasse, with a goldsmith’s workshop adjoining the retail salon where commissions are developed and made.
The house specialises in fine coloured gemstones alongside diamonds, with a long-established network of gem traders that gives them access to stones not available in standard wholesale catalogues. Bespoke engagement ring commissions begin with a consultation at the boutique, where clients can view reference pieces and discuss stone options before design work begins. A strong choice for buyers who want a Zurich jeweller with genuine expertise in rare gemstones.