Bijouterie Hollywood

Bijouterie Hollywood is a small jewellery and watch shop on Wehntalerstrasse in Zürich-Affoltern, the quiet northern district that forms part of Kreis 11 along with Oerlikon and Seebach. It has none of the Bahnhofstrasse polish of the city-centre houses elsewhere on this list, and it doesn't pretend to. The pitch on its own homepage is blunt: "Die Nr. 1 für Goldschmuck," 18-karat gold jewellery, 925 silver jewellery, precious metals and gemstones, and watches, sold at what the site calls discount prices. For anyone living or working out past the centre who doesn't want a special trip in for every jewellery errand, that is exactly the kind of local option this category exists to flag.

The business traces back to 22 November 1994, when the first Bijouterie Hollywood discount shop opened in Winterthur. Its own history page lists three further openings since then: Baar on 29 May 1996, a Zürich shop on Limmatquai on 16 August 2004, and the current Affoltern address on 04 November 2011. The site's homepage still carries a line saying it has traded with excellent quality for "over 25 years," which checks out against that 1994 founding date. Handelsregister records for the operating company, Bijouterie Hollywood GmbH, corroborate the 2004 date and list the company as active. The current site only describes itself as running "unserer Filiale in Zürich-Affoltern" (our branch in Zürich-Affoltern), so whether the Winterthur, Baar or Limmatquai addresses from its own history are still trading isn't something the site says one way or the other.

What you get

The stated range is jewellery in 18-karat gold and 925 sterling silver, precious stones, and watches, plus a gold-buying counter that takes fine gold and 18, 14 and 9-karat scrap for cash. That buying side gets its own promotion on the homepage, with a "Grosse Rabatt-Wochen" (big discount weeks) push every December. It also turns up on a Swiss customs authority list of registered precious-metal buyers under the same Wehntalerstrasse address, which is a real regulatory step for a shop that pays cash for gold, not just a line in its own marketing.

What the site does not do, anywhere across its 5 pages (home, about, contact, and two legal pages), is name engagement rings or wedding rings. There is no Verlobungsring or Trauring section, no ring configurator, no bridal collection mentioned once. Pairing the shop's name with those German terms in a search turns up nothing either; every result that actually discusses Verlobungsringe or Trauringe in Zürich points to a different, unrelated business. General goldsmiths sometimes cut and set a ring to order even without branding a bridal line on their site, but nothing here, on the shop's own pages or anywhere else online, says whether that is true of this particular counter. Anyone visiting specifically for an engagement or wedding ring should ask directly rather than assume, because this listing cannot confirm it either way.

How it's organised

There's no online shop and no published price list. Everything runs through a walk-in visit or a phone call: the contact page gives a mobile number, 077 265 55 23, for the manager, Essa Salem, plus a contact form for written enquiries. Regular hours, per the weekday table on the homepage, are Monday to Friday, 13.30 to 18.00, and Saturday, 10.00 to 16.00, closed Sunday, with further appointments possible by calling ahead. Oddly, the about and contact pages both give a slightly different weekday start time, 13.00 rather than 13.30, so it is worth confirming the exact opening time by phone rather than trusting either page on its own. The site's posted holiday-hours table is also still dated to the turn of 2024 into 2025, a sign that page has not been refreshed in some time, another reason to call ahead rather than assume anything about hours around a public holiday.

For anyone arriving from abroad, there's a more basic gap too: the site is entirely in German, with no English toggle and nothing stating whether staff at the counter speak English. This reads as a small independent shop rather than a tourist-facing boutique, so a visitor without German should come ready with a translation app, a German-speaking friend, or the willingness to try their luck on the phone. Because there's no online shop, questions about shipping abroad, export paperwork or duty simply don't come up on the site; anyone planning to buy here and take a piece out of Switzerland would need to ask about that in person, since nothing is published on it either way.

How it compares

Set against other outer-district entries in this category, several of which brand a wedding-ring corner or say plainly that they take bridal commissions, Bijouterie Hollywood reads as a general discount jewellery and watch retailer with gold buying as a genuine second line of business, not as a ring specialist. Its run of branch openings since 1994 and its continued listing as an active company give it real standing in its own neighbourhood, and the precious-metal-buyer registration is a concrete, checkable credential that plenty of small jewellers never bother to seek out. What it lacks, next to a shop that puts "Verlobungsring" in its own navigation, is any signal at all that bridal work is part of what it does.

Who it suits

This is a good fit for someone who lives or works near Affoltern and wants gold or silver jewellery, a watch, or cash for old gold, without a special trip south into the centre, and who is comfortable making first contact in German or over the phone. It's a weaker fit for someone whose whole reason for visiting a Zürich jeweller is a confirmed engagement or wedding ring commission with English-language service agreed in advance, because none of that is published here. Someone in that position should treat a visit as a call to make first, not a booking to assume, and should confirm scope and language before making the trip.

The verdict

Bijouterie Hollywood is a genuinely established local business, trading since 1994 with its current Affoltern address open since 2011, and it's registered as active with the Swiss commercial register as well as with the customs authority's precious-metal-buyer list. For gold and silver jewellery, watches, or selling unwanted gold in the northern part of the city, it's a solid, unpretentious option worth a look, and the discrepancy in its own posted opening times is a small enough snag that a two-minute call clears it up. On the specific question this category exists to answer, an explicit bridal-ring offer, it comes up short: nothing on the shop's own site, and nothing found anywhere else online, confirms that engagement or wedding rings are part of the trade. Treat it as a general jeweller worth calling, not as a confirmed source for a wedding ring, and let the phone call settle the rest.