MUAU

MUAU is the online jewellery arm of Eden Schmuck GmbH, a Swiss GmbH with its registered seat in Steinhausen, in the canton of Zug, and a business address on Baarerstrasse in Zug itself. The brand was created in spring 2014 by a founding team with backgrounds in luxury retail and online marketing, and the company describes its own staff today as an international team, worth knowing if you would rather not rely on your German being good enough to read a return policy. The storefront runs in German, English and French, with the language switch sitting at the top of every page, and the English version is a full site rather than a thin layer over German: product names, the terms and conditions, and the imprint all read as proper English pages, not machine-translated fragments.

What you get

MUAU's wider catalogue runs past 13,000 pieces across rings, necklaces, bracelets, earrings and children's jewellery, but the part that matters for this list is the dedicated engagement ring section, which held 1,424 rings on the day we checked. You can filter that by metal, by price and, more usefully for a diamond purchase, by the exact carat weight of the centre stone: the site's own filter counted 585 rings with a diamond between 0.15 and 0.29 carats, 317 between 0.30 and 0.49, 233 between 0.50 and 0.99, a further 47 between 1 and 2 carats, and a handful climbing past that, up to a single ring listed at 5 to 9.99 carats for anyone shopping at the very top end. Prices track that spread: the simplest solitaire we found, an 18-karat white gold ring set with a 0.05-carat diamond, was priced at CHF 692, while a statement ring pairing a 0.65-carat diamond with a 1.4-carat ruby came to CHF 12,671. Everything in between is represented, so this reads less like a boutique with a handful of set designs and more like a catalogue you can actually filter your way through.

What stands out

Two things separate MUAU from a generic online storefront. The first is aftercare: the site advertises free engraving and free resizing on rings, necklaces and bracelets, which matters if you are buying a ring for a partner whose finger size you are guessing at, or if your own has changed since moving to Switzerland. The second is payment flexibility. Alongside TWINT, PostFinance, Visa, Mastercard, American Express, debit cards and PayPal, MUAU offers instalment purchase through the external provider powerpay, spread over up to 10 months on orders up to CHF 1,500, billed separately by email rather than folded into the MUAU checkout itself. Every order also carries Trusted Shop buyer protection up to CHF 4,000, a third-party guarantee that matters more, not less, when you are buying from a name you had not heard of before arriving in Zurich.

How it's organised

This is exactly the kind of seller this category exists to surface. MUAU is a genuine Swiss legal entity, prices throughout are quoted in Swiss francs and include Swiss VAT, and standard delivery within Switzerland is free, arriving in 1 to 3 days by Swiss Post according to the site's own delivery information (a handful of collections take longer, 3 to 10 days, with that longer window flagged on the individual product page rather than buried in the small print). Returns follow the same domestic logic: you have 14 days to send an unused, undamaged, originally packaged item back to a Swiss address in Steinhausen, and the company's own goldsmith inspects it on arrival before a refund goes out through the same payment method you used to buy it. The one cost MUAU does pass on to the customer is return postage, a fair trade against free delivery on the way out. Two kinds of purchase fall outside that return right altogether: anything you have had resized or engraved, since that work is done specifically for you, and any ring priced above CHF 5,000, which the company treats as made to order rather than stock it can simply put back on a shelf.

There is also a small piece of local knowledge worth knowing before you land at a family dinner: MUAU's own engagement ring page notes that in Switzerland the ring is traditionally worn on the right hand, with the wedding band moving to the left only after the ceremony. Germany does it the other way around, and in England or the United States both rings usually end up on the left hand throughout. It is a minor detail, but exactly the kind of local custom a newcomer to Zurich would rather learn from a jeweller's own page than guess at.

How it compares

MUAU is not the biggest name in Swiss online jewellery, and it does not try to be. There is no showroom to walk into, so the whole relationship runs through the website, a livechat, and a phone line staffed Monday to Friday from 08:00 to 18:00. What it offers instead of scale is depth in one category (1,424 engagement rings is a genuinely wide selection to filter through) and a service model, free resizing, free engraving, instalment payment, buyer protection, that matches what a shopper would expect from a larger competitor. Set against the two or three biggest Swiss online jewellers, MUAU earns a spot on the shortlist because it is plain about the numbers that matter: what a ring costs, how long delivery takes, and exactly what can and cannot be sent back.

Who it suits

Trusted Shops has logged 454 reviews for muau.ch, 89 of them in the past 12 months, averaging 4.88 out of 5, with buyers most often praising the packaging, delivery speed and quality of the jewellery itself; the few critical notes ask for less packaging material or more hands-on advice, nothing close to a warning sign. That review count, a full English storefront, and a company address you can actually look up make MUAU a sensible stop for an English-speaking newcomer who wants to compare more than the one or two Swiss jewellers everyone already knows, without stepping outside the protection of buying from a Swiss-domiciled seller.

The verdict

For a buyer settling in Zurich, MUAU checks the boxes this category is built around: a real Swiss company, CHF pricing with VAT included, free nationwide shipping, and a return policy you can read on the site itself rather than infer from a badge. Add a wide, carat-filterable engagement ring catalogue, free resizing and engraving, and a strong independent review record, and it is worth having open in a second tab next to Switzerland's bigger-name online jewellers, especially if reading everything in English matters as much as the price on the ticket.