77 Diamonds

77 Diamonds operates primarily online but keeps a Zurich showroom on the Bahnhofstrasse for in-person appointments. The eternity range covers half and full bands in round, princess, and baguette cuts, with both natural and lab-grown diamond options across the same styles.

The Zurich showroom appointment is useful for eternity rings specifically because fit and the appearance of the stone line on the finger is hard to judge from photographs. Staff can show loose stones and different pavé densities before you decide, which reduces the risk of ordering something that doesn’t work with the engagement ring it’s meant to sit beside.