VRAI

VRAI creates its own lab-grown diamonds and cuts them in-house with its own master cutters, so the stone you choose is one the company made rather than one bought through a chain of dealers, something it sums up as an impeccable origin. It certifies its diamonds against GIA grades. Rings can be made to order: you can start with a setting or start with a VRAI diamond and build the ring around it, and bespoke designs are offered too.

VRAI sells online and runs physical showrooms in North America and Europe, with virtual appointments for those who prefer to shop remotely. The catalogue focuses on lab-grown stones rather than mined ones.