Chaya Jewellery

Chaya Jewellery is a small fine jewellery boutique at Beethovenstrasse 20, in the 8002 postcode of Zurich's Kreis 2, a short walk from Paradeplatz and the top end of Bahnhofstrasse. The business was founded in 1976 by Chaya Krausz, and the current site still leads with that history: the homepage opens with the line that "for the last 50 years, our exclusive network has given us direct access to the world's finest Jewellery," a claim that lines up neatly with the 1976 founding date given on the About page. After Chaya's passing, the boutique was entrusted to Yoni Sulzbacher, who according to the same page carries forward four generations of Antwerp diamond expertise, Antwerp being the historic centre of the international diamond trade. For a newcomer to Zurich, the detail that may matter most is a simpler one: every page of the site, including the German-language URL path, is written in English. There is no separate German version to work through. The /de/ address serves the identical English copy found on the rest of the site, so language is not a barrier here at any point in the buying process.

What you get

The site runs an actual online shop rather than a lookbook, organised into four product categories: rings, earrings, necklaces and bracelets. The rings section alone runs to 25 pieces (the category page reads "Showing 1 to 16 of 25 results" before a second page of results), and browsing them gives a real sense of range. A solitaire diamond ring in platinum sits alongside sapphire rings in 18k gold, a sapphire and emerald ring in 18k white gold, and eternity and halo bands built from pave-set diamonds. Earrings and necklaces follow a similar pattern, mixing coloured stones such as sapphire, emerald and ruby with diamond-only pieces, most worked in 18k gold. None of this reads as off-the-shelf stock only, either. The About page states plainly that the team fields requests for a bespoke engagement ring, a timeless gift, or a piece built around a client's own style, which is the kind of direct language a commissioning couple wants to see rather than having to infer it from a generic "custom orders welcome" line.

Family history and the workshop

The family lineage is the most distinctive thing about Chaya next to a chain retailer. According to the About page, stones are selected directly from the source, evaluated for cut, colour, clarity and carat, and every piece is then assembled by master artisans. The business's own Instagram account, run under the handle jewellery_chaya, puts a finer point on where that assembly actually happens: its bio describes each piece moving from first sketch to finished piece entirely inside the company's own workshop (translated from the original German). That is a more specific claim than most retailers make about their own supply chain, and it fits a business that has stayed small on purpose. LinkedIn lists Yoni Sulzbacher as Chaya's Managing Partner, not as one name inside a larger management layer. A second, independent source backs up the basic history too: Chaya's own dealer page on 1stDibs, the international jewellery and antiques marketplace, describes the business in near-identical terms as a family-run boutique established in 1976, which at least confirms the founding date is not a piece of marketing invented for a Zurich toplist.

Consultation, not a price list

What you will not find on chaya-jewellery.ch is a price. Every product page follows the same format: a photo gallery, a short description, and a single button reading "Enquire Now" that routes to the contact page rather than to a checkout. That contact page carries a form asking for name, email, phone and message, alongside a direct phone line, 044 202 47 64, an email address, and stated opening hours of 10:30 to 18:30. The site does not break those hours down by day of the week, so it is worth calling ahead if a visit outside typical weekday hours is the plan. The upside of running everything through enquiry rather than a self-service cart is that a visit or a call becomes a real conversation from the first contact. The site's "Book a Consultation" and "book your slot" links both lead to that same contact form, which suggests the business would rather talk a prospective buyer through carat, metal and setting than have them guess online and find out later the piece was never quite right.

Buying from outside Switzerland

For someone who splits time between Zurich and another country, or who is not certain how long they will stay, Chaya's most useful proof point is not actually on its own site. The business joined 1stDibs as a seller in 2025, and lists pieces there spanning diamonds, emeralds, sapphires, opals and pearls, plus pre-owned Rolex watches, with several listings marked for free shipping. That is a genuine, separate international sales channel with its own shipping and returns handling, worth knowing about if a piece catches your eye and you will not be in Zurich to collect it in person. It is a different arrangement from a bespoke engagement ring commissioned at the Beethovenstrasse boutique, though. Chaya's own site does not publish anything about shipping a commissioned piece abroad, resizing it after the fact, or how long a custom order typically takes, so anyone weighing a move away from Switzerland should ask directly rather than assume the 1stDibs shipping terms would carry over to a made-to-order ring.

Who it suits

Chaya suits a couple who wants a genuinely bespoke ring built by hand, values a business with real family history behind the counter over a corporate name on the door, and does not mind that getting a number means a phone call or a form rather than a franc figure on screen. The lack of a published price list or a stated commission lead time is the one real caveat worth naming plainly: a newcomer used to seeing prices online will need to budget an extra step, an email or a call, before booking a first appointment. Set against that is an English-first site with no language hurdle anywhere in the buying journey, a founding story and family lineage that a second, independent source corroborates, and a workshop claim backed by both the company's own language and its own social channel. For a Zurich newcomer weighing a bespoke engagement ring close to Paradeplatz, that combination is enough to earn Chaya a place on the shortlist.