Swiss-Domiciled Online Sellers
For buyers who would rather choose a ring on a laptop than in a showroom, without the import-duty question that comes with ordering from abroad. Every seller here is a genuine Swiss legal entity, several with a real showroom you can also visit by appointment, so the price you see includes Swiss VAT with nothing due at the door and returns go through a Swiss address. A few are online-only from day one; others are the webshop of a physical Swiss retailer also listed elsewhere on this site. We rank by how clearly each site states Swiss pricing and returns, and by how established the operation actually is.
- 1
Swiss (.ch) storefront
A Swiss-registered online jeweller with a genuine German, French and Italian storefront, CHF pricing, TWINT checkout and a 60-day return window.
- 2
Illnau-Effretikon, canton Zürich (ships within Switzerland)
A small, owner-run Zürich-canton jeweller online only, lab-grown-diamond rings from CHF 1,120 to CHF 4,280 and a clear 14-day return policy.
- 3
La Chaux-de-Fonds, Switzerland (online, ships Switzerland-wide) · since 1964
A family jeweller trading as Orwa SA since 1945, running La Bijouterie Le Diamant since 1964, with free delivery across Switzerland and Liechtenstein.
- 4
Switzerland (workshops in Delémont and the Romandie, ships Switzerland-wide) · since 2018
A family-run Jura workshop that hand-makes its engagement rings in-house and ships anywhere in Switzerland, though the site itself only speaks French and German.
- 5
Fribourg, Switzerland (ships within Switzerland) · since 2020
A Swiss sustainable jewelry brand based in Fribourg canton, selling engagement rings online with domestic Swiss delivery and no import VAT surprise.
- 6
Löwenstrasse 66, Zürich (online since 2003, plus a Zürich store) · since 2003
One of Switzerland's first online jewellery shops, trading since 2003, with a real Löwenstrasse store near Zürich HB and worldwide free shipping.
- 7
Bern (online, ships Switzerland-wide) · since 2005
A Bern-based specialist in loose, certified diamonds since 2005, with a customs-free storage option for buyers treating a stone as an investment.
- 8
Geneva (online, plus a Geneva atelier and showroom, ships across Switzerland)
A Geneva atelier and online store making GIA-certified diamond engagement rings from CHF 1,380 to CHF 26,080, with a 30-day money-back guarantee and worldwide shipping.
- 9
Steinhausen, Zug (online, ships Switzerland-wide) · since 2014
A Zug-based Swiss online jeweller with a full English storefront, 1,424 engagement rings to filter by diamond carat, and free nationwide delivery within Switzerland.
- 10
Appenzell, Switzerland (online only, no showroom)
An Appenzell-based online dealer in loose, mostly untreated coloured stones, useful if you want an unusual centre stone rather than a diamond.
- 11
Etzelstrasse 6, 8730 Uznach, canton St. Gallen
A Uznach gemstone specialist with over 2,400 square metres of showroom and 25,000 webshop items, useful for choosing a stone before it goes into a ring.
- 12
Switzerland (online, ships Switzerland-wide) · since 1943
A Swiss jewelry webshop since 1943, now paired with Rhomberg, with 18K solitaires from CHF 490, free delivery from CHF 10 and a 30-day return window.
Frequently asked questions
Will I have to pay extra customs fees or import duties on these rings?
No, because every seller in this category is a Swiss legal entity, the price you see includes Swiss VAT. You won't face any import duty surprises when ordering from these domestic shops.
Can I visit a physical store to see the jewelry before I buy?
Yes, several listed sellers have real showrooms or storefronts you can visit. For example, Bijouteria has a store near Zürich HB, and Haus der Edelsteine offers a massive showroom in Uznach.
Are there options if I want a colored gemstone instead of a traditional diamond?
You have several choices if you want something unique. Edelsteinkabinett specializes in mostly untreated colored stones, and Haus der Edelsteine offers a vast selection of gemstones.
I prefer shopping in English, are there any websites that cater to that?
While many Swiss shops use German or French, MUAU offers a full English storefront. This makes it much easier to navigate their large collection of over 1,400 engagement rings.
What are the return policies like for these online jewelers?
Return windows vary depending on the seller. You'll find options ranging from a 14-day policy at Juwelier Mahler to 30-day windows at Urech and Joyaux, while Glamira offers 60 days.