Loev

Loev designs jewellery in Zurich with a deliberate focus on clean, minimal forms rather than the ornate styles that characterise much of Swiss luxury jewellery. The ring collection is gender-inclusive by design, and a number of styles suit men particularly well: plain gold bands with subtle surface treatments, geometric forms, and rings where the interest comes from the shape or finish rather than a stone.

Commissions are available for those who want something specific, and the team works in Swiss gold. The brand sits at a price point below the Bahnhofstrasse houses but above the mid-market, with the quality to justify that position.