Jewellers
Established jewellery houses, most on or near the Bahnhofstrasse, with engagement rings in stock and staff who can guide a first-time buyer.
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Bahnhofstrasse 31 · seit 1760
Beyer has traded at Bahnhofstrasse 31 since 1760, which makes it one of the oldest watch and jewellery houses anywhere. Alongside the watch business it runs a goldsmith atelier and sells its own Ornamenta lines, so it can hand you a finished ring or make one to order.
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Bahnhofstrasse · seit 1888
Founded in Lucerne in 1888, Bucherer is one of Switzerland's largest watch and jewellery retailers and runs a dedicated fine-jewellery line of diamond and engagement rings. The Bahnhofstrasse store keeps a wide range in stock, useful if you want to try several styles in a day.
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Zurich · seit 1854
The Gübelin house dates to 1854 and has kept a Zurich boutique on the Bahnhofstrasse since 1932. It is known as much for gemmology as for retail, its lab grades stones for buyers worldwide, which helps if you care about exactly where a diamond came from.
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Bahnhofstrasse · seit 1964
Les Ambassadeurs has sold watches and jewellery on the Bahnhofstrasse since 1964. It sits at the luxury end of the street, with high-end brands and fine-jewellery rings.
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Bahnhofstrasse 33 · seit 1881
Meister has sold watches and jewellery at Bahnhofstrasse 33 since 1881, and the shop keeps its own goldsmiths working a few floors up. They cut and set stones in house and sell the Meister 1881 collection made in Zurich, so you can pick a finished engagement ring or have one built to your spec. It's a practical stop if you want the maker and the counter under one roof.
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Theaterstrasse 16 · seit 1882
Galli has sold watches and jewellery at Theaterstrasse 16 by Bellevue since 1882, so it is one of the older family-run shops outside the Bahnhofstrasse cluster. For couples it carries Meister wedding and engagement rings and stocks jewellery brands like Gellner, and the staff fit and order rings on site. It is a short tram ride from the lake end of Bahnhofstrasse.
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Bahnhofstrasse 80 · seit 1948
Founded by Armin Kurz in 1948, Kurz has grown into one of the larger Swiss watch and jewellery retailers and keeps its Zurich shop at Bahnhofstrasse 80, the one with the carillon that chimes at 11 and 4. Its engagement-ring range runs to well over a hundred base models with hundreds of variants, so there's room to adjust metal, setting and stone. Good for couples who want options to compare in one visit.
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Fortunagasse · seit 1979
Heinrich Schmid started La Serlas in St. Moritz in 1979, and the house now keeps a Zurich salon on Fortunagasse, just up from Bahnhofstrasse and Rennweg. There's a goldsmith's workshop next to the showroom, so bespoke and bridal pieces are made close to where you sit. They're known for rare coloured diamonds, including their own Serlas Pink, if you want an engagement ring that isn't the usual white stone.
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Strehlgasse 33 · seit 1933
Péclard is a family jeweller in the old town at Strehlgasse 33, run by Yves Péclard in the third generation after his grandfather opened the shop in the early 1930s. Every piece sold downstairs is made in the atelier directly above the boutique, so an engagement ring can be designed and built to order with the stone you pick. You won't find international watch brands here, just their own work in 18-carat gold with sapphires, rubies, emeralds and diamonds.
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Fraumünsterstrasse 17 · seit 1883
Türler is a family jeweller that has worked in Zurich for more than 140 years, long known from the street clock near Paradeplatz. After leaving its old corner there, it moved its salon to Fraumünsterstrasse 17, a short walk away. The house runs its own goldsmith workshop and handles repairs and valuations, so an old ring can be reworked rather than replaced.
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Zurich
Diamond and jewellery boutique in Zurich with one of the city's larger in-store diamond selections. Also carries coloured gemstones including sapphires, rubies, and emeralds for engagement ring commissions.
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Zurich
Zurich diamond jeweller specialising in engagement rings with certified diamonds and a bespoke service for custom ring commissions. Boutique in central Zurich for in-person consultations.
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Bahnhofstrasse 93
Christ is the biggest watch and jewellery chain in Switzerland, and its Zurich flagship sits at Bahnhofstrasse 93. The store carries more than sixty watch and jewellery brands across a wide price range, alongside its own diamond and engagement-ring lines. If you're starting your search and want to see a lot under one roof before narrowing down, this is an easy first stop.