Dubai Jewellery
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Dubai Jewellery GmbH runs its shop from Gasometerstrasse 27, in the 8005 postcode that covers Zürich's Industriequartier. The company is young: Switzerland's central commercial register lists it as founded in 2024, with Joel Priangan Thambiah named as manager, the same name that signs the shop's own blog posts. That matters for what follows, because this isn't an old-town business with decades of paper trail behind it. It's a recently opened, English-language storefront on Shopify, selling 22K and 18K gold jewellery with a South Asian and Middle Eastern accent rather than a Swiss heritage one, and there's no walk-in showroom you'd stumble onto from the street the way you might further into town.
What's actually for sale
The catalogue splits into women's pieces (bracelets, earrings, hoops, piercings, necklaces, bangles, rings), men's pieces (bracelets, rings, chains, earrings), and a Thali Kodi line: pendants, coins and decorative balls drawn from the South Indian Tamil tradition of thali or mangalsutra jewellery, worn at a wedding instead of, or alongside, a ring. That last category is the most distinctive thing this shop offers a Zürich newcomer. Someone from a Tamil or wider South Asian background who wants a thali chain made in the same 22K gold their family back home would recognise is unlikely to find that at most old-town jewellers, and Dubai Jewellery names the tradition outright in its navigation rather than folding it into a generic necklaces category.
Prices on the pieces actually in stock ran from CHF 350 for a smaller pair of gold hoops up to CHF 780 for a larger pair, CHF 1,100 for a ruby pendant necklace, and from CHF 1,700 for a twisted yellow gold bangle, when this listing was checked. Checkout is standard Shopify: add to cart, pay, done. Shipping is free on every order, and the FAQ states orders are processed and shipped within 3 to 5 business days, with a 24-hour window after checkout to request a change before it goes out. A quality guarantee covers workmanship, but it explicitly excludes broken or scratched stones and general wear to the metal, so it's worth asking exactly what a bridal commission's guarantee would cover before you commit to one.
Engagement and wedding rings: ask, don't assume
Here's the part worth being direct about. The site's navigation lists Women's Rings and Men's Rings as their own categories, and the homepage carries a Rings tile next to Necklaces, Earrings and Bracelets. When this listing was checked, though, both ring collections showed no products at all, a site search for "ring" surfaced a single sold-out pendant rather than an actual ring, and the entire 35-piece Thali Kodi collection was marked sold out too. Nothing wearable in either category could be bought outright at the time of writing.
That doesn't make Dubai Jewellery the wrong place to ask about an engagement or wedding ring, only a place where you should ask rather than assume from the product grid. Its own blog, bylined by Thambiah, walks through the gold-purity trade-offs for "18K wedding rings, engagement rings, and jewellery collections" and states that for engagement rings, 18K is usually the better base, because it holds a diamond setting more securely than the softer, higher-purity 22K. Its refund policy separately confirms the shop takes on "custom-made or size-specific items... crafted individually," language that describes a made-to-order or resizing commission even though that page never uses the word engagement. The clearest evidence sits on its own social accounts: a TikTok video posted under the @dubaijewellery.ch handle features a 22K ring weighing 2 to 3 grams and calls it "a delicate engagement ring," and an Instagram reel under the same brand name walks through choosing the right ring width. The Instagram bio invites visitors to book an appointment and tags a separate diamond supplier, caratcrush.ch, alongside the shop's own name. None of that is a published price list or a dedicated bridal page, and whether any specific ring shown on social media is still available depends on stock that clearly moves, so treat a commission here as a conversation to start by email or direct message rather than a page to browse.
Worth stating plainly: neither "Verlobungsring" nor "Trauring" appears anywhere on the site, in German or English, so this isn't a shop that markets itself as a bridal specialist. It talks about engagement and wedding rings mainly through its social accounts and its blog rather than through a labelled product line, and a buyer should read that as the honest state of things rather than assume a bridal specialty that the storefront itself doesn't claim.
The gold, explained
Whatever piece ends up being discussed, the shop is more upfront than most small jewellers about what 22K and 18K actually mean. Its own buying guide states 22K gold runs 91.6 percent pure with the balance made up of other metals, against 75 percent for 18K, and lays out the trade-off plainly: 22K carries more gold and a richer, more traditional yellow, but is softer and less suited to setting diamonds; 18K holds a stone better and wears more evenly day to day, at a lower gold content and, generally, a lower price. If the choice is between a traditional 22K band and an 18K setting for a diamond, that's more buyer education than a lot of storefronts bother to publish.
Contact details worth using, and one to skip
All sales are final. The refund policy states plainly that jewellery can't be returned or exchanged once bought, on the reasoning that pieces can't be verified as unworn once handled and that custom or size-specific items can't be resold to someone else. That's a stricter policy than a lot of retail, worth knowing before checkout rather than after. Everything on the site, from navigation to blog to policies, is written in English, so for someone who doesn't want to work through German legal boilerplate, this is one of the more accessible small jewellers on this list.
One rough edge: the site's Contact Us page currently displays contact details, and an "About Us" paragraph, for what looks like a different, unrelated storefront running on the same template, right down to a different phone number and a different city. It reads like a leftover from whatever theme or agency built the site, not something Dubai Jewellery wrote about itself. Skip that page. The legal notice at the foot of the site carries the details that actually belong to this business: Gasometerstrasse 27, 8005 Zürich, phone 041 508 16 74, email info@dubaijewellery.ch. Those checked out independently against the Swiss commercial register, so they're the ones worth using.
Who it suits
This is a good match for someone who wants 22K gold specifically, wants South Asian bridal jewellery in particular, or wants to buy a smaller gift piece online in English without booking a shop visit first. It's a weaker match if the plan is to walk in, try on ten engagement rings and leave with one the same afternoon: as of this check, there wasn't a ring in stock to try on, and any bridal piece here starts with a message rather than a shelf. For a company this new, that's not an unreasonable place to be, and the parts of the business it has actually published, the gold-purity guide, the shipping and order-change terms, the refund policy, all read as considered rather than thrown together. A message is worth sending if a custom or Thali Kodi piece is what you're after; check back later if you want to browse rings off the shelf.