Schullin

Schullin is a family-run jewellery and watch house in Vienna's first district, and it earns a spot on this list mainly because it ships worldwide and runs a dedicated engagement ring service rather than treating rings as an afterthought in a general catalogue. It has no boutique in Switzerland: every address tied to the business sits in central Vienna, so buying from Schullin means doing it by post or by making the trip to Austria yourself. That's the trade-off behind this listing. It's a genuine, well-regarded maker, just not one with the walk-in convenience of a Bahnhofstrasse house.

The name goes back to Herbert Schullin, who trained as a goldsmith, moved to Vienna in 1974 and opened his own workshop and shop there. Schullin's own homepage traces the wider family's jewellery and watchmaking tradition all the way back to 1802, while Wikipedia's account of the business starts later, with a watchmaker named Johann Schullin registering a trade in Bad St. Leonhard im Lavanttal in 1888. The two sources don't agree with each other, and neither explains the gap, so 1974, the year both accounts settle on for the modern Vienna business, is the safer date to rely on. What both do confirm is the family's continued hand in running it: Lukas Schullin was named co-managing director alongside his father Herbert in 2017, putting a third generation at the helm. Austria's company register separately lists a Schullin manufacturing entity registered at the Kohlmarkt address in 2013, a workshop entity rather than the retail company itself.

For an engagement ring specifically, the relevant part of the business is a line called My Diamond Ring by Schullin. It was founded in 2018 by Oriane Schullin, another member of the family, and works as a guided configurator: you choose a ring design online, then work with the team step by step to match a diamond to it, built to the same standard as the main Schullin workshop. It has its own address, Kohlmarkt 18, and a separate range of wedding bands sits alongside it. The main jewellery boutique is two doors along at Kohlmarkt 7, and the watch side of the business, including Rolex and Rolex Certified Pre-Owned, moved into the historic Looshaus at Michaelerplatz 3 in 2019, where Schullin became Vienna's sole outlet for the watchmaker Parmigiani before later adding Zenith. All three addresses keep the same hours, Monday to Saturday, 10:00 to 18:00, and none of them is in Switzerland.

One thing worth knowing before you start browsing seriously: Schullin doesn't show a price by default on anything above 10,000 euros. You have to register an account before the site will reveal the figure or let you buy online, and an engagement ring at this level will often sit above that line. A ring shown on the site during a recent visit, the Toi et Moi Oceano in 18 karat white gold with a Paraiba tourmaline and diamond, was listed at 94,000 euros. That's a fashion piece rather than an engagement ring, but it's a fair marker of where the top of the catalogue sits, and a sign that the account-gated pricing will apply to plenty of what interests an engagement ring buyer here too.

Shipping, duty and returns for a Zurich buyer

Schullin's own language for delivery is free and insured shipping worldwide, sent via FedEx or UPS. That's a genuinely broad promise, and it isn't hedged by naming exceptions the way some international sellers do. It also isn't written with Switzerland specifically in mind. The site's published fee schedule sets out named tiers for Austria, for Germany, and for "all other EU countries", each waived above a minimum order value. Switzerland fits none of the three, because it isn't an EU country, and the site never gives it a tier of its own.

The same gap shows up in delivery timing and duty. Schullin's FAQ says in-stock pieces typically arrive within three business days inside Europe and three to five business days outside Europe, and separately warns that shipments outside Europe can attract import taxes, customs duties or carrier service fees that Schullin does not cover, leaving the customer to pay them. Which of those two buckets a Swiss address falls into, geographically part of Europe but outside the EU, is never stated anywhere on the site. A Zurich buyer should expect Swiss import VAT and a carrier handling fee on arrival, the norm for any parcel entering Switzerland from outside the EU, rather than read "free worldwide shipping" as a promise that nothing further is due at the door. It's exactly why this listing treats Schullin as a secondary option rather than a first call: the shipping promise is real, it just isn't written for Switzerland, so it's worth emailing the boutique to confirm the landed cost before ordering a ring at this price level.

Returns follow a similarly broad pattern. Schullin allows 30 days from receipt to send a piece back or exchange it, provided it's unworn, in its original packaging, and returned with the authenticity certificate and any gemstone certificates that came with it. Custom work, meaning resized, engraved, modified or bespoke pieces, can't be returned outright but can still be exchanged for something of equal value within the same 30 days. The buyer pays the cost of shipping the item back; Schullin insures the parcel and, for an exchange, also covers sending the replacement out again. The instructions differ by route: for a return shipped from an EU country, you arrange FedEx or UPS yourself and email the tracking number in, while for a return from anywhere else, Switzerland included, Schullin asks you to contact the team directly rather than follow the standard EU steps. Rolex Certified Pre-Owned watches sit outside all of this: once the seal is broken and the digital certificate activated, they can't be returned or refunded at all, though they carry a two-year international warranty and a 14-day window to report a fault.

On the after-sales side that matters once a ring is actually being worn, Schullin's jewellery carries a five-year warranty covering prong retightening, repolishing, rhodium plating and cleaning under normal wear, and ring engraving is free. Resizing is also free, as long as it stays within three sizes larger or smaller than the original; anything beyond that gets a separate quote from the team. None of this is Switzerland-specific either, but it's a useful baseline once a ring has made the trip. One inconsistency worth flagging before checkout: a badge on the site's payment page states that online orders are settled by bank transfer only, while the terms and conditions list instant bank transfer, credit card or PayPal as accepted methods. The two don't agree with each other, so it's worth confirming which one actually applies when you place an order.

Who it suits, and the verdict

Schullin makes the most sense for a Zurich-based buyer who already wants a Viennese design house, likes the idea of a dedicated engagement ring service rather than a general jewellery catalogue, and is comfortable handling shipping, duty and any later resizing by post or with a follow-up trip to Vienna. It's a real, long-established family business with a credible watch and jewellery record and three staffed boutiques rather than a marketplace listing, and its return and warranty terms are published in enough detail to check before buying, even though none of them were written with a Swiss customer specifically in mind. The one step worth taking before ordering is the one the site itself leaves out: email the team, confirm the landed cost to Zurich and which payment method they'll actually take, and get the answer in writing.