NABU Jewellery

NABU Jewellery is a small gold and diamond jeweller at Limmatplatz 1, in postcode 8005, which puts it in Kreis 5, the Industriequartier, a few tram stops from the old town rather than in it. The shop trades under the name NABU Jewellery, but the company behind the till is Timeless Jewellery GmbH, a limited company entered into the Zürich commercial register on 21 July 2025 with its managing director, Karolin Al Kilani, named on the filing. That makes it one of the newer names on this list, and it is worth knowing upfront if you are used to seeing "since" dates on Zürich jewellers that stretch back a century or more.

What you actually get here is straightforward. There is general gold jewellery in 18-karat gold across rings, chains, bracelets and earrings, and a dedicated line of wedding rings (Trauringe) and engagement rings (Verlobungsringe) in 14K and 18K gold. The wedding ring range runs through yellow, white and rose gold, plain or set with diamonds, and comes with personal consultation and individual engraving done in-house, so a name, a date or a short inscription inside the band is part of the normal process rather than something you have to ask about specially. Engagement rings lean on cubic zirconia and lab-grown diamonds rather than mined stones, and the site is consistent about that rather than burying it: nothing on any of the pages we checked claims natural, mined diamonds.

The other half of the business is gold buying, Goldankauf. NABU Jewellery buys gold jewellery, coins and bars at the day's market rate, runs an online gold calculator so you can get a rough figure before you walk in, and pays out the same day, in cash or by bank transfer. For anyone who has picked up a broken chain, an old ring they no longer wear, or a coin someone left them during a few years in Switzerland and wants to turn it into cash rather than leave it in a drawer, that is a genuinely useful second service under one roof, and it is a pairing (sell old gold, buy new rings) that a lot of the bigger Bahnhofstrasse houses do not bother offering at all.

How the site and shop are organised

The website splits into four clear pillars: Schmuck (general jewellery), Verlobungsringe, Trauringe and Goldankauf, each with its own page and its own short pitch, alongside a Kontakt page and an Über uns (about) page. There is also an English-labelled section of the site, under /en, mirroring the wedding-rings and gold-buying pages. In practice, when we checked what search engines have indexed under those English URLs, the titles and descriptions that come back are still in German, not English, so the English labelling looks like an SEO structure that has not been filled in with English copy yet rather than a finished bilingual site. If your German is thin, a phone call or an in-person visit is a safer way to get a straight answer in English than relying on the website alone.

Individual pieces are listed with names rather than SKUs, in the style of a small boutique catalog: a fine chain called Luna, described on its own page as a delicate chain that quietly finishes any outfit, a bangle called Aurora, and a tennis bracelet, sitting alongside the ring lines. A handful of the ring product pages that are still live in the site's own sitemap are placeholder entries rather than finished listings, which is normal enough for a shop this young but worth knowing if a specific piece you spot online turns out not to actually be available yet. That is a minor, fixable gap rather than a reason to think twice about the shop, and it does not touch either of the two things most people come here for: a custom ring, or a gold sale.

What stands out, and one claim to ignore

The personal-consultation model is the clearest strength. This is not a big-box counter with rotating staff, it is a shop where the ring conversation and the engraving happen with the same people, on Limmatplatz, without a separate booking system standing between a customer and a Saturday walk-in. Opening hours are Monday to Saturday, 9:30 to 18:00, closed Sunday, and that detail is confirmed the same way across the shop's own contact page, its Instagram bio and two independent Zürich business directories. That kind of small, boring consistency across every channel is a reasonable sign that the basics, hours, address, phone number, are accurate and kept current, even while the rest of the site is still being filled in.

One thing worth flagging plainly, in the interest of not repeating a claim we could not stand behind: the shop's own "Über uns" page describes itself as a Zürich jeweller "at Limmatplatz" for "over 20 years." That does not square with the commercial register, which shows Timeless Jewellery GmbH newly incorporated in July 2025, and it does not square with the shop's own opening announcements on Instagram and TikTok from around the same period, tagged Neueröffnung, meaning grand opening. Read the "20 years" line as marketing copy rather than history. It is common enough for a new retail business to reach for an "established" tone on its about page, and it should not be treated as a dealbreaker, but it is not something we are willing to repeat as fact, and you shouldn't either if you're relying on the site directly.

No prices are published for the jewellery itself, which is normal for a shop that wants you to come in and talk through karat, stone and engraving before it quotes a figure. The gold-buying side is more transparent by comparison, since the online calculator gives you a same-day, price-of-the-day figure rather than a vague promise to "see what we can do." Nothing on the site states shipping terms, customs handling for a piece bought as a visitor, or a resizing and after-sales policy for people who move away, so if any of that matters to you, ask in person before you commit rather than assume an answer either way. The site simply does not publish one.

Who it suits

This is a good stop for someone who wants a wedding or engagement ring handled by a person rather than a department, does not need a natural mined diamond, and is comfortable working through the details face to face rather than off a fixed price list. It also suits anyone sitting on old gold, a broken chain, a ring from a past relationship, or a coin left behind by someone, who wants to turn it into cash the same day without a lengthy assessment process. It is a weaker fit if you need English-language service confirmed in writing before you show up, or if you specifically want a shop with a long, verifiable trading history behind it: this one does not have that yet, whatever its own about page says.

Verdict

NABU Jewellery is a real, currently trading Limmatplatz jeweller with a sensible pairing of services, custom gold wedding and engagement rings on one side, same-day gold buying on the other, and consistent basic details across every independent source we checked. It is young, its English section and online catalog are still catching up with the German original, and its own history claim does not hold up against the public record, but none of that changes what you would actually get by walking in: personal attention, in-house engraving, and a fair, transparent way to sell gold you no longer want, at one address in Zürich's Kreis 5.