Swiss-Domiciled Online Sellers
For buyers who would rather choose a ring on a laptop than in a showroom, without the import-duty question that comes with ordering from abroad. Every seller here is a genuine Swiss legal entity, several with a real showroom you can also visit by appointment, so the price you see includes Swiss VAT with nothing due at the door and returns go through a Swiss address. A few are online-only from day one; others are the webshop of a physical Swiss retailer also listed elsewhere on this site. We rank by how clearly each site states Swiss pricing and returns, and by how established the operation actually is.
- 1
Swiss (.ch) storefront
A Swiss-registered online jeweller with a genuine German, French and Italian storefront, CHF pricing, TWINT checkout and a 60-day return window.
- 2
Illnau-Effretikon, canton Zürich (ships within Switzerland)
A small, owner-run Zürich-canton jeweller online only, lab-grown-diamond rings from CHF 1,120 to CHF 4,280 and a clear 14-day return policy.
- 3
La Chaux-de-Fonds, Switzerland (online, ships Switzerland-wide) · dal 1964
A family jeweller trading as Orwa SA since 1945, running La Bijouterie Le Diamant since 1964, with free delivery across Switzerland and Liechtenstein.
- 4
Switzerland (workshops in Delémont and the Romandie, ships Switzerland-wide) · dal 2018
A family-run Jura workshop that hand-makes its engagement rings in-house and ships anywhere in Switzerland, though the site itself only speaks French and German.
- 5
Fribourg, Switzerland (ships within Switzerland) · dal 2020
A Swiss sustainable jewelry brand based in Fribourg canton, selling engagement rings online with domestic Swiss delivery and no import VAT surprise.
- 6
Löwenstrasse 66, Zürich (online since 2003, plus a Zürich store) · dal 2003
One of Switzerland's first online jewellery shops, trading since 2003, with a real Löwenstrasse store near Zürich HB and worldwide free shipping.
- 7
Bern (online, ships Switzerland-wide) · dal 2005
A Bern-based specialist in loose, certified diamonds since 2005, with a customs-free storage option for buyers treating a stone as an investment.
- 8
Geneva (online, plus a Geneva atelier and showroom, ships across Switzerland)
A Geneva atelier and online store making GIA-certified diamond engagement rings from CHF 1,380 to CHF 26,080, with a 30-day money-back guarantee and worldwide shipping.
- 9
Steinhausen, Zug (online, ships Switzerland-wide) · dal 2014
A Zug-based Swiss online jeweller with a full English storefront, 1,424 engagement rings to filter by diamond carat, and free nationwide delivery within Switzerland.
- 10
Appenzell, Switzerland (online only, no showroom)
An Appenzell-based online dealer in loose, mostly untreated coloured stones, useful if you want an unusual centre stone rather than a diamond.
- 11
Etzelstrasse 6, 8730 Uznach, canton St. Gallen
A Uznach gemstone specialist with over 2,400 square metres of showroom and 25,000 webshop items, useful for choosing a stone before it goes into a ring.
- 12
Switzerland (online, ships Switzerland-wide) · dal 1943
A Swiss jewelry webshop since 1943, now paired with Rhomberg, with 18K solitaires from CHF 490, free delivery from CHF 10 and a 30-day return window.