La Serlas

La Serlas was founded in St. Moritz in 1979 by Heinrich Schmid and has since built a reputation for high jewellery with remarkable coloured stones. Their Zurich boutique on Fortunagasse, just above the Bahnhofstrasse, houses both a retail salon and a goldsmith’s workshop where bespoke commissions are developed.

The house works across the full range of coloured gemstones, from classic sapphire and emerald engagement rings to rarer stones acquired through specialist gem traders. Vintage and unique pieces are also available alongside new commissions. For buyers who want a Zurich-based jeweller with genuine expertise in fine coloured gemstones rather than a wide-ranging catalogue, La Serlas is one of the strongest options in the city.