La Serlas

Fortunagasse · depuis 1979

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La Serlas started in St. Moritz in 1979 and now keeps a Zurich salon on Fortunagasse, just above Bahnhofstrasse and Rennweg, with a goldsmith’s workshop next to the showroom. That means bespoke and bridal pieces are made close to where the client sits, and the house offers a custom service for rings, earrings, necklaces and bracelets. The collections include a bridal range and the Lemon Pepper line.

The signature is coloured diamonds, gathered under the Serlas Pink name, alongside white diamonds and coloured stones such as sapphires, rubies, emeralds and pearls. If you would rather an engagement ring built around a pink or coloured diamond than a plain white stone, this is one of the few Zurich addresses that makes a point of it.

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